branding, print design and production, digital design

Through personalised guidance, Krystal from Mindstrong PT supports her clients in self-care by bringing fun to movement and awareness to thoughts, with the goal of self-acceptance. A small, private studio where clients have the freedom to feel accepted and empowered by reaching their own individual health goals, not just general fitness.

We wanted to create a ‘personal brand’ that communicated Krystal’s values and her unique offering – compassion, understanding, professionalism and ability to cater for their individual needs.

By using a combination of free-flowing script and strong sans-serif typography, paired with an energetic palette, we’ve created a visual brand that is warm, healthy and supportive with a feminine edge to reflect the audience and messaging.

We worked with Krystal in 2000/2001 to develop the Mindstrong PT visual brand and strategy, with collateral items following to fulfill her business needs at that time.

Logo refresh, branding, stationery, signage, social graphics

Annandale Hair Design has been delighting their Townsville customers for many years now. Kerin came to us for a logo refresh for her successful hair salon brand, which we knew had to be clean and chic to represent their business and the wide range of clientele who visit the salon. Black and white with a modern sans serif type face, focusing on simple shapes to make up the ‘A’ in Annandale.

With the new visual identity in play, we built the new look through the design of Facebook graphics, appointment cards, reward cards and gift voucher. A new pull-up banner was designed and produced so that the AHD team could use it as a backdrop for social media photos of their creations. We also organised the installation of the replacement door sign for her salon.

WHAT KERIN HAS TO SAY ABOUT WORKING WITH US:

Thanks Allison. We love our new logo and everything freshened up. So many compliments!

Kerin Boyes, Annandale Hair Design

 

Does your brand need a refresh?
If you’re ready to take your small business to the next level, we’d love to work with you to craft a cohesive, effective visual experience that serves your business!

Want to know more? Contact us!

 

branding, business card design and print

Connected Words is a warm and welcoming editing, publishing and writing business located in Townsville, North Queensland. Powered by Alison Rogers, a professional librarian and experienced writer with deep connections within the local community, you can expect a collaboration that will bring your artistic works to life. We worked closely with Alison to create an authentic identity and branding, representing the collaborative and creative partnership between an editor and their client. A full branding package was developed, included additional design elements so that Alison could manage her own social media graphics, and we designed and printed her business cards too.

WHAT ALISON HAS TO SAY ABOUT WORKING WITH US:

Allison understood my vision perfectly, and she helped me focus on the people I wanted to reach with my editing business Connected Words. She created a concept that feels sophisticated and timeless, evoking the natural environment. The entwined koru represents the collaborative and creative partnership of editor and writer, and also reminds me of the partnership Allison established between designer and client. I wanted to work with a local designer In my first business venture. I trusted Allison to create the perfect concept for my business, and she did. I’m proud to hand out these business cards.

– Alison Rogers, Connected Words

Branding, social graphics, event collateral & signage, website design

One of the most enjoyable projects we take on here at Alla Designs is the branding, marketing and launching of a new business venture. VRNow, a division of the Omnititan Group in Townsville, offer clients the opportunity to “Experience The Future” by hiring their virtual reality gaming equipment for private or corporate events.

The journey from conception to launch with VRNow involved the development of a logo and branding depicting the advanced technology involved as well as the futuristic, exciting and dynamic user experience. The client advised he required the logo to link well with, and indeed in some instances, sit along side the existing parent company logo, while depicting a sense of excitement and escapism sought by the youthful gamer target market.

Inspiration for the colours used came from images of the solar system, together with a combination of simplified graphics including a star style light burst and stylised headset shape. All clearly signifying to the demanding gamer market that the experience will cutting edge and will completely take hold of their senses.

Once the client was completely satisfied with the logo we set to work on a range of marketing collateral, both print and digital. In particular with the business cards, the client’s brief was simply – don’t hold back, I want cards that impress.  Printing onto thick 450+ artboard with velvet finish laminate plus scodix raised spot gloss, one of the latest finishing process available, we were able to obtain a stunning 3D effect for the logo which was spot on brand.

 

>> Bumper sticker

>> This is the design of one of the sides for an A-frame sign for Magneticon event

>> DL flyer with offers for Magneticon event

>> Facebook ad and post for Magneticon Event

>> Temporary website (design only) and pull-up banner, designed for event pre-logo launch

Logo design, stationery design and print, packaging design

Another feather in the cap of Suncroft Photography’s’ owner Sarah is the new venture ‘Suncroft Boer Goats and Free Range Eggs’. As the name suggests, they supply quality free range eggs and ‘Capretto and Chevron’ goat meat to Townsville and surrounding region. As a small, startup business, Suncroft has plans for growth but just needed the basics to get started.

Taking the logo we designed for Suncroft Photography, we maintained the brand look and feel but adapted it to include the farm aspect by adding the mountains (the main feature of the farm location). The dual-purpose business cards are intended to promote the two products on either side.

The egg carton label, which is printed in-house on white paper stickers on a mono laser printer, has been designed to be fun but professional while maintaining all legal requirements. Though the future plan is to have these printed in colour, we feel that the natural texture of the carton with the black and white illustrative design look fantastic.

With plans for Boer Goat meat labeling and a website in the near future, we certainly couldn’t be more excited to see where they go from here.

 

WHAT SARAH HAS TO SAY ABOUT WORKING WITH US:

The lovely Allison from Alla Designs was the creator of our logo, labels and business cards. She met with me and dedicated the time to listen to what I wanted to achieve. She took aspects of what we are, and the vision we have and with those created a starting point for us that I love! Can’t recommend Alla Designs highly enough.

– Sarah Coleman, Suncroft Boer Goats & Free Range Eggs